Album: Welcome To Our World (Blackground/ Interscope; 1997)
Songwriters: Melvin Barcliff, Missy Elliott, Tim Mosley and Rod Temperton
R&B Peak Position: #4
"Me my hot self/ My self be so hot/ Touch my hot spot/ I scream til I can't stop..."
Already garnering some serious industry attention due to his innovative production work for Aaliyah, Ginuwine and Missy Elliott, Timbaland decided he hadn't shook the market enough, and opted on releasing his own project, Welcome To Our World, which partnered him up with a mush-mouthed, Q-Tip soundalike named Magoo. While the duo didn't muster up any kudos in the lyricism department (their "rhymes" came across more like silly, off-the-cuff freestyles), the album was a must-have for beat fiends, filled to the brim with crazy club bangers powered by Tim's topsy-turvy, Y3K sonic work. It's crown jewel would be it's haunting lead single, the posse-cut offering "Up Jumps Da Boogie".
Built upon a spine-tingling recipe of wind sound effects, spooky Morse code keyboard notes, and type-writer drum patterns, "Up Jumps Da Boogie" took hip hop into one of those creepy dark alleys you didn't want to be caught alone in in the middle of the night. While the beat evoked some Halloween nightmare, the three emcees spitting on it felt like a crew of side-show freaks, each honing a unique rap style that only increased the track's otherworldly allure.
You have Magoo, whose nimble flow is armed with un-PC one-liners ("Up in the cut like gay niggaz in butt/ I'm Black with Indian/ My race should be mutt"), random anti-Madonna disses ("She just a damn slut") and a slew of WTF metaphors ("I bump like acne; "I cum cause I'm a nut"; "I stink like Pop's feet") that keep your finger pressed on the rewind button; Timbaland, sounding like the Black cousin of Knight Rider's "KITT" (a notable influence on their later single, "Clock Strikes (Remix)"), oddly mixes politically conscious themes ("See a Black man dead from a White man's powder/ See a White man scared/ From a Black man's power") with warnings to his brother not to slam his precious car doors ("It cost too much money to get that shit fixed," he robotically explains); then there's Missy, fem-hop's resident tongue-twisting, nympho-"faux" gangsta, who threatens to slap testy hoes when she's not fondling herself or licking some dude named Scott's lollipop "in the Mariott".
As zany as it all sounded at the time (and it's still mind-flipping to this day), the freaky combination worked, instantly positioning them as one of hip hop's hottest, and most bankable (Welcome To Our World struck Platinum), cliques around.
Best Moment: Both of Missy's wacked-out verses.
DL: "Up Jumps Da Boogie" (YFH)
3 comments:
Love this song & the video. It's still hotter than 85% of the songs on radio today
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