Master P featuring Fiend, Silkk The Shocker, Mia X and Mystikal "Make Em Say Uhh!"

Album: Ghetto D (No Limit; 1997)
Songwriters: Master P, Fiend, Silkk The Shocker, Mia X and Mystikal
R&B Peak Position: #18

"They heard we scary/ No Limit mercenary/ No tellin' how bad it get/ Because the worst'll vary..."

While the Bad Boy camp was busy taking rap to bigger and poppier places, those feening for hip hop cut from a more gangsta cloth turned their attention Southward to rising rap empire, No Limit Records. Headed by future mega-millionaire Master P, the New Orleans-based indie label reigned during the late '90's, pushing out nearly an album a week by a seemingly endless array of "Soldiers". Few would survive beyond a single release (especially since many were, at best, amateur emcees), but for audiences raised on NWA and Death Row Records, No Limit's embracing of an unadulterated street mentality mixed in with an extremely anti-pop, underground rap sound made the Dirty South giants the team to stand behind (no matter how cheap or haphazard the music actually sounded).

"Make Em Say Uhh", from P's 1997 Ghetto D album, emerged as the label's finest moment. Based around a ridiculously popular P ad-lib, which was nothing more than a strained groaning noise followed by the equally silly "na na na na", the loud and brassy anthem found the hottest rap posse of the moment celebrating their sudden, and very surprising, impact on pop culture.

With an abundance of ferocious, violence-riddled rhymes, the rousing cut showcased No Limit's best: Master P ("the colonel of the motherfuckin' tank"), the gruff-voiced Fiend, frantic Silkk The Shocker (rocking his signature on-and-off beat flow pattern), take-no-prisoners First Lady Mia X and Mystikal, a maniacal personality who was as frightening as he was irresistible.

Even if their unapologetically garish brand of hip hop wasn't your cup of tea, it was hard not to get swept up in the rugged festivities and chant along.

Best Moment: Mystikal's verse (4:12)



DL: "Make Em Say Uhh!" (YFH)